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The web site has the following on the site, "Eastern Iowas SQL Server User Group." I noticed that the web site also said " Cedar Rapids Iowa City." They also said " The Professional Association for SQL Server PASS is an independent, not-for-profit association, dedicated to supporting, educating, and promoting the Microsoft SQL Server community. The I-380 PASS Chapter was formed in 2009 to support SQL Server users in Cedar Rapids, Iowa City, and surrounding areas. We meet the second Tuesday of every month, and were working hard to develop a vibrant and interactive SQL community for Eastern Iowa." The meta header had Microsoft as the first optimized keyword. This keyword is followed by SQL Server, PASS, and Cedar Rapids which isn't as important as Microsoft. The other words eastiowa.sqlpass.org uses is Iowa City. Iowa is included and might not be seen by search parsers.